Planning for website development
When it comes to websites, many of you small business owners focus on cost. You are quick at asking for a quote on how much it will cost to put together a simple website. Of course, the cost is very important for any business that wants to make a profit at the end of the year. A website should not be just an expense but a tool that works for you in achieving your objectives.
The need to have a web presence quickly is understandable but before getting a website designed whether that is a content management system or an ecommerce website, a business owner must have a plan on how the website will benefit his business.
The most important would be to plan before launching a website on how to get visitors to your website and once they are on your website how will it convert to sales. The following flowchart demonstrates how best to approach any website development project from start to the go live date.
The planning process for creating websites that work for you
Once live, it is a matter of implementing the online marketing process based on the content & marketing plans.
Read Marketing for Small Business for the online marketing process