In October, webhdt shared with you some of the highlights from the PwC’s 2017 Canadian holiday outlook which reported that Canadians would choose to shop online for 38% of their purchases.
As we get closer to the holiday season, the number of online holiday shoppers seems to increase. According to the fifth annual FedEx Online Shopping Intentions survey, published on November 22, 2017, 65% of Canadians plan to do some or all of their holiday shopping online.
1,493 adults were surveyed by Angus Reid in early October. The result is a 10% increase over the 2016 holiday season. Furthermore:
Finally, 69% of survey respondents are shopping online because it's fast and efficient, and it offers an opportunity to find a better selection of gifts.
As the number of online shoppers increase, make sure your website works properly on all devices and is able to handle increased traffic.
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