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eCommerce Insights

For many consumers, shopping and buying online is already the standard. Canadian companies want to catch up and reach these consumers. Below is a list of eCommerce insights collected from various sources for those businesses who want inspiration before planning for their eCommerce website development.

Return to this page to see more as we post them regularly.

 50 or more reviews per product can mean a 4.6% increase in conversion rates

39% of shoppers who have purchased online after researching in store wanted to touch and feel the product before purchasing

55% prefer to buy online, regardless of where online shoppers prefer to research

61% of customers read online reviews before making a purchase decision

76% of consumers say the most important factor in a website

88% of shoppers will review a retailer

96% of consumers find videos helpful when making purchase decisions online

Almost 80% of Fashion shoppers believe online tracking is important.

Canadians adopted the American Cyber Monday sale with enough gusto to turn the retail event into Cyber Week. During 2015’s Cyber Week, Canada Post recorded a 32 per cent YOY increase in parcel volumes.

Fuelled by a maturing online shopper base who are increasingly moving their retail spend online, Canadian e-commerce continues to showcase consistent growth of 15 per cent year-over-year

Of consumers who dropped out of a purchase, 17% mentioned “concerns about payment security” as a reason.

rich snippets can mean a 10-20% increase in click-through rates

The 65% satisfaction for smartphone shopping exceeds physical store satisfaction

Top 3 reasons consumers switch brands: cheaper pricing (31%), rude staff (18%) and too many mistakes (16%)

two thirds of online shoppers choose the least expensive shipping option, more than 40% expect to see the availability of delivery within two or three days, and nearly a third expect the option of overnight shipping

the average B2B buyer consults 10.4 sources before finally making a purchase

Shoppers expect, rightly, that online retailers will do their part to fully leverage the Internet

Only 1/2 of consumers are satisifed with the ease of making a return and the clarity of retailers

Millenials spend 51% of time online on smartphones, 38% on desktop and 11% on tablets

Comparisons matter when comparing retailers where they might make a purchase, consumers value detailed product information and photos almost as much as product selection (the top choice)

Amongst connected shoppers, who are familiar with buying online and also own a smartphone, 39% say they are more likely to buy fashion online now than they were a year ago.

a whopping 70% of Millennials access the internet across both desktop and mobile devices in a month, compared to 51% of Canada’s Total Digital Population

9% of consumers say the most important factor in a website

81% of Fashion shoppers desire a clear returns policy. 76% feel the ability to make free returns within 30 days of delivery is important. And 70% would like a return shipping label to be included in the original package.

61% say “unique products” are the reason they shop at small retailers

56% of time Canadians spend online is spent on a smartphone or tablet

4 of 5 consumers feel that free shipping is an important factor when making a pruchase online

20% of Canadian e-commerce shoppers added and then abandoned their cart, with 64% of these shoppers saying this was due to the high cost of shipping

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