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Checklist - How to build a keyword list

Steps How to build a keyword list

Step 1: Assemble a list of relevant search words (aka keywords) that your target audience is using to locate your products and services.


Step 2: Use the Keyword Suggestion Tool to expand your keyword list with related phrases.


Step 3: Spy on your competition to get more suggestions on related keywords.


Step 4: Use Google Search Console (formerly Google Webmaster Tools) to identify how you can improve your content.


Step 5: Localize your keywords to target a local audience.


Step 6: Refine the list of keywords based on their effectiveness.


Step 7: Select the most valuable pages of your site that you will optimize using the targeted keywords.


Checklist - How to build a keyword list
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