CFO Capital provides financing solutions for every type of commercial real estate category.
"Today, we are seen as an outsourced CFO for companies when it comes to Commercial Real Estate."
Together with webhdt, CFO Capital identified the business objectives.
Webhdt provided the rebranded website designed to reflect CFO Capital’s brand image and to compete online.
Formerly known as CFO Group, they required a re-design of their website. Together with webhdt, CFO Capital identified the following overall business objectives to address:
- create awareness online,
- highlight the different types of categories they finance, and
- feature the team and its experience.
The new website was accomplished by using:
- detailed/relevant information that is targeted to the clientele,
- strategic calls to action to help guide users through the site, and
- dynamic and easy to use navigation
When viewing the home page on a desktop, notice the elements in the header. The use of shading for the top part of the header makes that area discreet and by contrast the white space and logo stand out. The use of the triple bar symbol for the menu as opposed to having the headings on the top navigation, leave the space clean and clear.
The large images chosen for the carousel communicate quickly and appropriately to the user, the nature of the business. Select one of the seven real estate categories to get more information about what CFO Capital can do.
Finally, the About Us page showcases the team of professionals and the Contact Us page displays their location and offers you different ways you can reach them.
webhdt provided the rebranded website designed to reflect CFO Capital’s brand image and to compete online with respect to search, design, functionality, and strong user experience.