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How to improve email marketing ROI

Getting people to sign up to your mailing list needs special attention from your marketing team. If planned properly, using the list management tools and the right channels, acquiring new potential client emails gives you the opportunity to achieve the high ROI from your email marketing campaigns.

Successful website development projects

When a business decides to design, develop, or redevelop its website, they usually know what it takes to better serve their customers. During the process of choosing their website development partner, most business leaders have an idea of the type of website they need or what function the website should play within their marketing mix.

Planning for website development

When it comes to websites, many of you small business owners focus on cost. You are quick at asking for a quote on how much it will cost to put together a simple website. Of course, the cost is very important for any business that wants to make a profit at the end of the year. A website should not be just an expense but a tool that works for you in achieving your objectives.

How Arthur Bespoke Tailor & Shirt Maker doubled client appointments

As of June of 2012, Arthur took the leap in the new permissive marketing model. They made a shift from the traditional print & direct mail marketing approach to the online marketing approach. The new CMS website developed by webhdt made all this possible by integrating search engine optimization, landing pages, email marketing, & pay per click advertising. Thus allowing Arthur to plan and effectively implement marketing campaigns using different online channels.

Why email marketing works?

Email, especially HTML email, has become for some, synonymous with SPAM thanks to the unsolicited mass sending. On the other hand, email done right is a valuable tool that produces high returns for the sender and the recipients.

How to find a website development company

Finding a web development company requires some initial planning and careful preparation.

How can I get my website on the first page of search engines?

Ask any SEO expert, “how can I get my website on the first page of search engines?” Most answer with “links, links, links, and social media.” This answer is based on what they do on a daily basis. They spend their time on search engine optimization, content creation, social media, and link building.

Why would a business need a web content management system?

The first question we all must ask when choosing the right technology for your website. It is safe to assume that the benefits from any content management outweigh the disadvantages and thus more and more companies are opting for a content management system. Regardless of the technology, the platform, or the provider, companies are investing in CMS websites lately mainly for the following reasons:

Develop your B2B website

Customers are researching and buying in entirely new ways, using in-person, web and the social channels. The combination of these channels with the offline (old way of doing things) has created an opportunity for manufacturers to really change the information businesses’ have in their hands and the kinds of decisions they can make.

Marketing for small businesses

It is undeniable that marketing for small businesses has shifted from interrupt marketing to permission-based marketing as termed by Seth Godin. The traditional marketing practices of cold calling or mass advertising no longer work for businesses. Those companies who move their marketing dollars online are capitalizing on the limitless opportunities the web offers.


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