With the holiday season upon us, webhdt wishes you the best sales season this year. Are you ready?
Let’s review some key points:
Disclose the fact, if indeed you share your customers’ information with your suppliers. For example, you might share the information with your service providers who help operate your website, provide advertising and e-mail services, and analyze information collected through your websites, (including through cookies and other similar technologies).
Be sure the unsubscribe link functions properly and that you are CASL compliant.
Finally, inform your customers that you may disclose their personal information as required by legal obligations.
Whether a customer purchases goods with or without creating an account or profile, how do you protect passwords and payment information? Are you using the Secure Socket Layer (SSL) technology which encrypts the data your customers send over the internet? Your customers will be looking for the padlock at the top of their browser where they can click on it to get information about the SSL digital certificate registration.
Indicate at which point your customer will be billed; upon authorization or at shipping. State the business name that will appear on their credit card statement to avoid customer disputes and charge backs. Explain how you bill for partial orders and disclose relevant information about taxes, shipping options and costs, tracking and delays, and duties.
If you allow returns, say so; when and how.
Describe how your customers can return items, within the allowed delays, and if they will be refunded or get a store credit. Is the shipping charged to them or to you?
Can your website handle the traffic?
The amount of time it takes for your site to load can make a huge difference to shoppers. Almost 8 out of 10 online shoppers indicated that they would not go back to a slow loading website and Google recommends a load time of 1.5 seconds.
How available is your site?
What percentage uptime does your hosting provider guarantee? At 99.999% it means your site is down for approximately 5 minutes per year, whereas at 99.9% it is down for approximately 8 hours and 46 minutes per year. The small difference has a major impact which hopefully does not happen all on the same day and never on a crucial shopping day!
With clear policies and a reliable website, help set positive customers’ expectations.
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