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14 Tips for Maximizing Email Marketing Success

From a marketing perspective, personalized mass emails are a very effective tool to use to stay in touch with people who are interested in your products, business, or industry.

  • People read email in preview panes. Keep your message “above the fold.”
  • Recipients scan email Make it short and easy to scan.
  • Subject line must communicate value.
  • Always offer something of value in the email Relationships should go two ways.
  • Carefully craft your message to your target audience.
  • Recipients should be able to read email without graphics.
  • Offer newsletter sign-up on your website home page.
  • Make it easy to unsubscribe.
  • The best day for distribution is Tuesday or Wednesday: 10am to noon is the best time.
  • Create multiple messages for different targets.
  • Avoid excessive use of punctuation and capitalization.
  • Use email to keep on-going contact with old customers, cool leads and referral sources.
  • Email works best in conjunction with other marketing activities
  • Test, test, test—always conduct tests on your campaigns and use what you learn to improve future efforts.
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