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65% of Canadians plan to shop online this holiday season as per survey from FedEx Canada

30 / November

65% of Canadians plan to shop online this holiday season as per survey from FedEx Canada

In October, webhdt shared with you some of the highlights from the PwC’s 2017 Canadian holiday outlook which reported that Canadians would choose to shop online for 38% of their purchases.

As we get closer to the holiday season, the number of online holiday shoppers seems to increase. According to the fifth annual FedEx Online Shopping Intentions survey, published on November 22, 2017, 65% of Canadians plan to do some or all of their holiday shopping online.

10% increase over the 2016 holiday season

1,493 adults were surveyed by Angus Reid in early October. The result is a 10% increase over the 2016 holiday season. Furthermore:

  • 6% of respondents reported they plan to buy online for the first time.
  • 74% of online shoppers plan to start in November, while only less than 1% plan to start shopping within one week of the holidays.
  • 87% of respondents will shop from home; with 76% of them preferring to use their laptop or desktop computer over a mobile phone or tablet.
  • 80% of millennials (aged 18 to 34) and 70% of Generation X respondents (aged 35 to 54) are planning on shopping online, and
  • surprisingly, almost half the respondents 55 years and older stated they plan to shop online this year. 23% of these Baby Boomers who did not shop online last year, stated they would do so this year.

Finally, 69% of survey respondents are shopping online because it's fast and efficient, and it offers an opportunity to find a better selection of gifts.

As the number of online shoppers increase, make sure your website works properly on all devices and is able to handle increased traffic.

 

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