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eCommerce in the Age of Amazon

An Original webhdt Series


For many of us, when we hear the word eCommerce, we immediately think of Amazon. And with good reason. As of 2018, Amazon was responsible for a whopping 49.1 percent of US retail eCommerce sales. That being said, it is more important than ever that small and medium sized Canadian businesses have a solid eCommerce strategy to reach their target audiences and succeed in the digital age. 


The Future is Digital

 There’s no denying that digital commerce has been growing amongst all age groups over the last two decades. Internet penetration in Canada is over 90 %, representing over 33 million Canadians. And almost 90 % of Canadians access the internet every day. The following tables by Hootsuite outline consumer’s general internet usage and main online activities.


Frequency of Canadian Internet Use

Frequency of Canadian Internet Use


eCommerce Activities in the Past 30 Days

eCommerce Activities in the Past 30 Days

The Status of eCommerce in Canada

In 2017, statista found that retail e-commerce in Canada amounted to 36.63 billion US dollars and was projected to grow to 53.7 billion by 2022. The most popular online retailers in Canada include Amazon, Wal-Mart, Dell, Staples, Costco, and Best Buy.


Projected eCommerce Growth in Canada (in billion US dollars)



Projected eCommerce Growth in Canada (by category)

Projected eCommerce Growth in Canada (by category)

Furthermore, Hootesuite’s whitepaper Digital in 2018 clearly shows that almost every category, from beauty products to video games, is projected to experience significant online growth in the next few years.

Leveraging Amazon to Grow Your Business

So, you may be wondering why we decided to write an article series specifically on leveraging Amazon to grow your eCommerce business? The reason is simple - we believe you don’t have to go head-to-head with the Amazons of the world when you can benefit from leveraging their platforms.

Over the course of the year, we’ll be exploring some of the most important things you can do to leverage Amazon. A few of the topics that we’ll be looking at include how providing a better online experience can increase customer loyalty and retention, and how using Amazon as a liquidation channel can help you generate new customers.

We’re here to help!

If you have any questions about this article or eCommerce in general, please reach out and let us know how we can help you achieve your eCommerce goals with strategies and tactics that generate measurable results.




eCommerce in the Age of Amazon
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