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Case study for CoreXcellence

Services Provided

  • Competitive Intelligence
  • Branding and Positioning
  • Website Design and Development
  • Copywriting
  • Photography


CoreXcellence empowers professional, amateur and lifelong athletes to achieve their goals using the tried and true methodologies of the CoreXcellence training system. The proprietary system is based on the importance of the 3 fundamental training principles: fuel, train and recover.

Business Objectives

While the old CoreXcellence website had served its purpose, it was dated, and needed a major refresh to more accurately reflect the high level of training services offered by CoreX. And with the rise of CrossFit and other training fads, CoreX wanted to better differentiate their offering.


We started with a Montreal-wide competitive analysis of the industry to determine CoreX’s position in the market. We then got to work with branding exercises, system naming exercises to define CoreX’s special offer, and a professional on-site photoshoot. It was all brought together in a stunning new website that reflects the professional level of services offered by CoreX.

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