Businesses often overlook the importance of choosing the right CMS for their website project. This can impact not just the process of selecting the right CMS but the whole website project. Having worked on many different types of CMS projects over many years, the same issues appear over and over again.
We stress the importance that having an effective website will drive you traffic, leads and sales. Content is king!
And for content to be king, you need to go through a certain process and develop a content plan for your website. 10 questions to ask yourself which will get you started developing your website content.
To anyone who manages a website, it is apparent that mobile & tablet use is increasing and for most it is becoming the device choice to browse or shop on the internet.
This change causes a major challenge to a web designer. Not only does a website designer need to accommodate the different browsers and their versions they must absolutely tailor to the different devices and their size.
Creating a website provides you an online platform from which to engage your clientele and sell your products & services. If your intent is simply, to have a web presence that people can visit and to get your contact info or read about your company, think again. It is important to know that by setting up your website you are already doing 80% of the work for only 20% of the value.
Year-end reviews are looming over the next couple of months and many companies start thinking about planning their marketing strategies for the coming year. Most have already some sort of presence on the internet and regardless of that presence; it is worth looking into improving it.
Getting people to sign up to your mailing list needs special attention from your marketing team. If planned properly, using the list management tools and the right channels, acquiring new potential client emails gives you the opportunity to achieve the high ROI from your email marketing campaigns.
When a business decides to design, develop, or redevelop its website, they usually know what it takes to better serve their customers. During the process of choosing their website development partner, most business leaders have an idea of the type of website they need or what function the website should play within their marketing mix.
When it comes to websites, many of you small business owners focus on cost. You are quick at asking for a quote on how much it will cost to put together a simple website. Of course, the cost is very important for any business that wants to make a profit at the end of the year. A website should not be just an expense but a tool that works for you in achieving your objectives.
As of June of 2012, Arthur took the leap in the new permissive marketing model. They made a shift from the traditional print & direct mail marketing approach to the online marketing approach. The new CMS website developed by webhdt made all this possible by integrating search engine optimization, landing pages, email marketing, & pay per click advertising. Thus allowing Arthur to plan and effectively implement marketing campaigns using different online channels.
Email, especially HTML email, has become for some, synonymous with SPAM thanks to the unsolicited mass sending. On the other hand, email done right is a valuable tool that produces high returns for the sender and the recipients.